Try Rit ColourStay Dye Fixative. It Doubles Colour Retention and Reduces Bleeding - Shop Now
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Marigold Bedsheets

Dream up your perfect bedding with Rit Dye, simply choose a color and let the washing machine do all the work or grab a large bucket to start dyeing.
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Introducing

Get Black Back

Restore your go-to black jeans, your timeless LBD or any of your wardrobe staples with the help of our Get Black Back Dye Kit.
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Introducing

Renew to Blue Denim Dye Kit

Give Your Denim a Second Chance to Dance in Bold Blue. Our new Renew to Blue Denim Dye Kit allows you to achieve up to 4 different washes of denim.
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Introducing Plum Berry

A rich, wine-toned shade that’s as playful as it is polished. This colour brings warmth, depth, and a hint of holiday magic to every project.
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Faux Flower Corsage & Boutteinere

These faux florals and satin heels were dyed to match the it colour. Even the corsage bracelet beads absorbed the hue flawlessly - proof that every detail can bloom in Plum Berry.
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Gradient Sequin Prom Dress

We’re taking your classic sequin look to the next level by adding a gorgeous ombre effect, blending rich, vibrant hues from top to bottom. The best part? You can create this show-stopping look yourself with a little Rit dye magic. Are you ready to shine?
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'I didn't buy it, I dye it'

In With The Old, Out With The New

Instead of throwing away your well-loved, stained or faded piece, try reviving it with your favorite colour.
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Colorblock Jeans

Why choose one color when you can have both?

Most Popular Dyes

Dyeing Aids & Laundry Additives

Treating your fabrics is just as important as keeping their colour alive. Shop our fabric treatments including, colour remover, fixative, white wash and brightener.